    ?

       MBA  Harvard Business School     .     $20  $204.      .

      ,   $20 ,       . ,   . ,     ,      ,       $20.

          $15  $16.   $20    $16,        $15.  .
        $12-$16.        ,         . ,       $20.
,    ,     ,                  .       $21,   .  MBA,   ,       . ,         MBA.

       50 ,   ,   $204       . ,          -  CEO       $20   (    ).
        ,     ?  ,   ,     loss aversion   .   ,         ,    .

   ,        .              .       $12-$16,   ,     ,     ,  ,      $21.       .  -   ,  - - .   ,     .       ,          ,       ,        .

 ,      .  ,                   .    .  ,   ,  ,              .

            .  ,   .